XRay – See How Your Data is Used

Columbia University researchers have developed XRay, software that shows how websites like Gmail, Amazon and Youtube use personal usage data.  The application tracks a user’s online interactions and then collects information on the targeted advertisements and other personalized content that a user experiences.  It then tries to find the keywords and triggers that could have caused those specific targeted ads.  Read the full article for more information: http://www.gizmag.com/xray-gmail-ad-targeting/33461/